Title: GTM Kit &#8211; Google Tag Manager &amp; GA4 integration
Author: TLA Media
Published: <strong>06 Sentyabr 2022</strong>
Last modified: 24 Avqust 2026

---

Qoşmaları axtar

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# GTM Kit – Google Tag Manager & GA4 integration

 By [TLA Media](https://profiles.wordpress.org/tlamedia/)

[Download](https://downloads.wordpress.org/plugin/gtm-kit.2.18.1.zip)

[Live Preview](https://az.wordpress.org/plugins/gtm-kit/?preview=1)

 * [Details](https://az.wordpress.org/plugins/gtm-kit/#description)
 * [Reviews](https://az.wordpress.org/plugins/gtm-kit/#reviews)
 *  [Installation](https://az.wordpress.org/plugins/gtm-kit/#installation)
 * [Development](https://az.wordpress.org/plugins/gtm-kit/#developers)

 [Dəstək](https://wordpress.org/support/plugin/gtm-kit/)

## Description

GTM Kit puts the Google Tag Manager container code on your website so that you don’t
need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads(
EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook
and other GTM tags.

The goal of GTM Kit is to provide a flexible tool for generating the data layer 
for Google Tag Manager. It is easy to use and doesn’t require any coding, but it
allows developers to customize the plugin as needed.

The settings are organised around what you are trying to do (Setup, Events & data
layer, Commerce, Consent & privacy, and Tools), so related options live together
and the setting you need is quick to find.

### Know when your tracking breaks

Tracking fails quietly. A caching plugin strips the container out of the page, a
second plugin loads it a second time, a staging copy reports into your live property,
and nothing on the settings screen says so.

GTM Kit checks one of your own pages once a day, the way a visitor receives it, 
and tells you when nothing on your site is loading your container, or when your 
pages load tracking twice. Where it recognises the plugin or tool adding the second
copy, it names it.

Two checks in WordPress’s own Site Health screen report whether your container is
set up and reaching your pages, and whether consent is configured. A GTM Kit section
on the Info tab lists your whole configuration on one screen and copies it into 
a support request with one click.

On sites WordPress reports as staging, development or local, GTM Kit leaves the 
container out, so test traffic never reaches your live analytics. The data layer
is still built there, and a setting loads the container anyway when you are measuring
a test site on purpose.

### eCommerce events tracked with Google Analytics 4

The following GA4 events are automatically included in the dataLayer:

### WooCommerce

 * view_item_list
 * select_item
 * view_item
 * add_to_wishlist **[Premium]**
 * add_to_cart
 * view_cart
 * remove_from_cart
 * begin_checkout
 * add_shipping_info
 * add_payment_info
 * purchase
 * refund **[Premium]**
 * order_paid **[Premium]**
 * order_processing **[Premium]**
 * order_completed **[Premium]**
 * order_refunded **[Premium]**
 * subscription_started **[Premium]**

Unlock all features with [GTM Kit Premium](https://gtmkit.com/).

### Easy Digital Downloads

 * view_item
 * add_to_cart
 * begin_checkout
 * purchase

### Flexible container implementation

Depending on how you use Google Tag Manager you can delay the loading of the container
script until the browser is idle. This may be relevant to you be if are focusing
on pagespeed.

You may enter a custom domain name if you are using a custom server side GTM (sGTM)
container for tracking. It’s also possible to specify a custom loader. GTM Kit has
full support for Stape server GTM hosting.

You can also exclude specific pages from GTM entirely. Add URL patterns on the Container
settings page and GTM Kit holds back the container, the noscript fallback, and its
data layer scripts on matching pages. Useful for third-party checkout iframes, partner-
hosted subpages, and in-app webview routes that run their own tracking. Glob patterns
are supported by default, with optional regex for advanced matching.

### Moving from another Google Tag Manager plugin

GTM Kit imports settings from Google Tag Manager for WordPress, Google Tag Manager
for WooCommerce, Metronet Tag Manager and other GTM plugins, at any time, from the
Tools page. Your container ID, data layer variables, Consent Mode defaults, excluded
user roles and container environment come across in one step.

Before anything is written you see exactly which of your settings will be replaced,
and only settings the other plugin actually configured are touched.

### Post data

You may specify which post data elements you wish to include in the dataLayer for
use in Google Tag Manager.
 – Post type: include the type of the current post or
archive page. – Page type: include a defined page type. I.e. post, page, product,
category, cart, checkout etc. – Categories: include the categories of the current
post or archive page. – Tags: include the tags of the current post or archive page.–
Post title: include the post title of the current post. – Post ID: include the Post
ID of the current post. – Post date: include the post date. – Post author name: 
include the post author name. – Post author ID: include the post author ID.

## Screenshots

[⌊GTM Kit Dashboard⌉⌊GTM Kit Dashboard⌉[

GTM Kit Dashboard

[⌊Setup: container code, server-side GTM, and page exclusions⌉⌊Setup: container 
code, server-side GTM, and page exclusions⌉[

Setup: container code, server-side GTM, and page exclusions

[⌊Events & data layer: post data and GA4 events⌉⌊Events & data layer: post data 
and GA4 events⌉[

Events & data layer: post data and GA4 events

[⌊Consent & privacy: Google Consent Mode and CMP script attributes⌉⌊Consent & privacy:
Google Consent Mode and CMP script attributes⌉[

Consent & privacy: Google Consent Mode and CMP script attributes

[⌊Commerce: WooCommerce and Easy Digital Downloads tracking⌉⌊Commerce: WooCommerce
and Easy Digital Downloads tracking⌉[

Commerce: WooCommerce and Easy Digital Downloads tracking

[⌊Tools: import settings from another Google Tag Manager plugin⌉⌊Tools: import settings
from another Google Tag Manager plugin⌉[

Tools: import settings from another Google Tag Manager plugin

[⌊Site Health: GTM Kit's container and consent checks⌉⌊Site Health: GTM Kit's container
and consent checks⌉[

Site Health: GTM Kit’s container and consent checks

## Installation

 1. Install GTM Kit either via the WordPress.org plugin repository or by uploading 
    the files to your server.
 2. Activate the plugin through the ‘Plugins’ menu in WordPress
 3. Enter your GTM Container ID and click ‘Save changes’.

## FAQ

### Where do I get a GTM Container ID?

Create an account and container in [Google Tag Manager](https://tagmanager.google.com/)
and get it there.

### Is Google Analytics 4 (GA4) supported?

Yes! We strive to support the full feature set of Google Analytics 4 and will implement
any future features of Analytics 4.

### Is this plugin cache friendly?

Yes! Pagespeed is one of our main focus points, and we strive to make the plugin
compatible with full page caching.

### How can I report security bugs?

You can report security bugs through the Patchstack Vulnerability Disclosure Program.
The Patchstack team help validate, triage and handle any security vulnerabilities.
[Report a security vulnerability.](https://patchstack.com/database/vdp/gtm-kit)

## Reviews

![](https://secure.gravatar.com/avatar/bbb6175a09141608e9cc4fd898495e118f73990c87d6d9a7154abd2f1eab6d03?
s=60&d=retro&r=g)

### 󠀁[A stable solution—for years](https://wordpress.org/support/topic/a-stable-solution-for-years/)󠁿

 [Dominik](https://profiles.wordpress.org/elexpress/) 23 Aprel 2026

Every now and then, plugins cause problems after updates requiring you to work with
developers to fix bugs – but this one has worked reliably for years.

![](https://secure.gravatar.com/avatar/ef434f98845c6cca000d1eb979c22165da771b9222acaced3163384727aa96c7?
s=60&d=retro&r=g)

### 󠀁[Don’t waste your time with this plugin](https://wordpress.org/support/topic/dont-waste-your-time-with-this-plugin-8/)󠁿

 [tomaszubrik](https://profiles.wordpress.org/tomaszubrik/) 21 Yanvar 2026 1 reply

It’s not working. Instead of this I have to paste script into header of page to 
have GA4 live again. I spend 4 days with it and it’s not working at all. It was 
a waste of my time.

![](https://secure.gravatar.com/avatar/305cd0595d53c493138eed8d7aabe7c90c8257c2ea09865612a03502281e7280?
s=60&d=retro&r=g)

### 󠀁[Great Plugin requirements full filled!](https://wordpress.org/support/topic/great-plugin-requirements-full-filled/)󠁿

 [vinnyrajput](https://profiles.wordpress.org/vinnyrajput/) 23 Yanvar 2025

Easy to configure, effective and support is helpful.

![](https://secure.gravatar.com/avatar/01b291c8a5a1b681850e93eea8b8c0c469fe61917926f1fd465fb26084900314?
s=60&d=retro&r=g)

### 󠀁[Astonishing](https://wordpress.org/support/topic/astonishing-13/)󠁿

 [bluantinoo](https://profiles.wordpress.org/bluantinoo/) 16 Oktyabr 2024

After years of using GTM4WP I started having troubles tracking the purchase events
of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward
to set up. It also imports settings from GTM4WP at first activation, and finally,
all my e-commerce events are tracked properly.

![](https://secure.gravatar.com/avatar/9e835600044ca5078fa0e0989df4bfda93f42fa33b8bc1cd517d6ade3088203c?
s=60&d=retro&r=g)

### 󠀁[Great Plugin – Great Support](https://wordpress.org/support/topic/great-plugin-great-support-1927/)󠁿

 [shopmaster](https://profiles.wordpress.org/serdarozbilen/) 26 Sentyabr 2024

I have been using gtm4wp for years and didn’t think I would find anything better.
But I did. And with great support. It also fixed the issue with Bricks Builder right
away. It looks really great.

![](https://secure.gravatar.com/avatar/3bbd22ffa78a108e239e2bbd59b34bb3614b35b289e7279bc9a014c45d4560ab?
s=60&d=retro&r=g)

### 󠀁[Works great, exceptional good service](https://wordpress.org/support/topic/works-great-exceptional-good-service/)󠁿

 [Mooren](https://profiles.wordpress.org/mooren/) 16 İyul 2024

Fantastic service after we experienced an issue in our network setup.

 [ Read all 20 reviews ](https://wordpress.org/support/plugin/gtm-kit/reviews/)

## Contributors & Developers

“GTM Kit – Google Tag Manager & GA4 integration” is open source software. The following
people have contributed to this plugin.

Contributors

 *   [ TLA Media ](https://profiles.wordpress.org/tlamedia/)
 *   [ Torben Lundsgaard ](https://profiles.wordpress.org/torbenlundsgaard/)
 *   [ GTM Kit ](https://profiles.wordpress.org/gtmkit/)

“GTM Kit – Google Tag Manager & GA4 integration” has been translated into 4 locales.
Thank you to [the translators](https://translate.wordpress.org/projects/wp-plugins/gtm-kit/contributors)
for their contributions.

[Translate “GTM Kit – Google Tag Manager & GA4 integration” into your language.](https://translate.wordpress.org/projects/wp-plugins/gtm-kit)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/gtm-kit/), check out
the [SVN repository](https://plugins.svn.wordpress.org/gtm-kit/), or subscribe to
the [development log](https://plugins.trac.wordpress.org/log/gtm-kit/) by [RSS](https://plugins.trac.wordpress.org/log/gtm-kit/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 2.18.1

Release date: 2026-08-24

Find out about what’s new in our [our release post](https://gtmkit.com/changelog/gtm-kit-2-18/).

#### Bugfixes:

 * The daily check of your pages now keeps running on schedule on WooCommerce sites.
   It could previously stop after one run until an administrator next opened wp-
   admin.
 * On a site using a Google Tag Manager environment, the fallback for visitors without
   JavaScript pointed at your live container instead of the environment. It now 
   matches the rest of your setup.

#### 2.18.0

Release date: 2026-08-24

Find out about what’s new in our [our release post](https://gtmkit.com/changelog/gtm-kit-2-18/).

#### New:

 * GTM Kit now checks one of your pages once a day and tells you when nothing on
   your site is loading your container, or when your pages load tracking twice.
 * GTM Kit now reports on itself in WordPress’s Site Health, with checks for your
   container, your consent setup, and what the daily page check found.
 * GTM Kit no longer loads your container on sites WordPress reports as staging,
   development or local, so test traffic stays out of your analytics.
 * You can now import settings from another Google Tag Manager plugin at any time
   from the Tools page, not only during setup.

#### Bugfixes:

 * The fallback for visitors who have JavaScript turned off is now added to your
   pages. It was missing on every placement setting, and you can switch it off under“
   Container code noscript implementation”.
 * On a block theme, adding a product to the cart from the product page no longer
   reloads the page.
 * Importing settings during the setup wizard works again, reads the right customer
   data setting, and no longer produces an unusable container ID on sites with more
   than one container.

#### Other:

 * The footer fallback now sits at the standard WordPress footer position. If you
   added a body_footer hook to your theme to make that option work, you no longer
   need it.
 * GTM Kit now requires WordPress 6.9 or later, and is tested with WordPress 7.1.

#### 2.17.0

Release date: 2026-08-05

Find out about what’s new in our [our release post](https://gtmkit.com/changelog/gtm-kit-2-17/).

#### New:

 * Sharing system data with the support team now starts a live sync session: while
   your ticket is open (at most 7 days), saving GTM Kit settings automatically sends
   the support team a fresh copy of the same data. The Support page shows an indicator
   while sync is active, and a Stop sharing button ends it immediately.
 * A new Premium page in the settings screen explains what GTM Kit Premium adds 
   on top of the free plugin, covering server-side tracking, purchase accuracy, 
   consent-safe measurement, forms and subscriptions, and debugging tools, with 
   a link to the documentation behind each point. Cards are ordered to match your
   site, so a WooCommerce store sees the commerce topics first.
 * The setup wizard now includes a short step introducing GTM Kit Premium, worded
   for the site it is running on: order tracking for WooCommerce stores, consent
   handling for sites in the EU and EEA, and a general overview otherwise. The step
   is informational and one click continues past it.

#### Bugfixes:

 * Adding a product from a block product grid on a page that also shows the cart
   or Mini Cart no longer reports add_to_cart twice. The event also keeps the name
   of the product list it came from, which was missing from the second, duplicate
   event.
 * On block themes, product lists no longer report every view and every add to cart
   twice. WooCommerce runs the classic product-loop hooks inside its block templates
   so older plugins keep working, and GTM Kit was responding both there and through
   its own block tracking, which doubled view_item_list and add_to_cart on shop,
   category and tag pages. List names are unchanged, so existing reports stay comparable.
 * Removing a product from the cart now sends the remove_from_cart event again. 
   The product details attached to the cart’s remove link were encoded twice, so
   the browser could not read them and the event was silently skipped on the classic
   cart page.

#### Other:

 * GTM Kit is now tested with WooCommerce 11.0. Shop, cart, checkout and purchase
   tracking were verified against the new release on both classic and block themes.
 * Customers who already have GTM Kit Woo or GTM Kit Premium no longer see upgrade
   prompts anywhere. The Premium page and the wizard step are hidden entirely, and
   settings that need a paid add-on no longer show an upgrade link. Those settings
   still appear with their Premium label, so you can see what the product includes
   without being sold something you already own.
 * New `gtmkit_support_sync_config` filter lets developers tune the support sync
   timings (coalesce delay, session cap, and status-check interval).
 * Added a non-blocking continuous-integration check that runs the settings-app 
   test suite against React 19, so the admin interface is verified ahead of WordPress
   bundling React 19 in a future core release.
 * Building the settings screen now regenerates the compiled Tailwind stylesheet
   automatically, so new interface styling can no longer be silently missing from
   a build.
 * The plugin’s WooCommerce integration is now covered by an automated test suite
   that runs against a real WooCommerce install, and the suite runs against the 
   oldest supported WordPress and WooCommerce versions as well as the newest. Faults
   in shop, cart and checkout tracking are caught before release instead of in the
   browser, and the compatibility stated in the plugin header is verified on every
   change rather than assumed.

#### Earlier versions

For the changelog of earlier versions, please refer to [the changelog on gtmkit.com](https://gtmkit.com/changelog/).

## Meta

 *  Version **2.18.1**
 *  Last updated **1 həftə öncə**
 *  Active installations **30. 000+**
 *  WordPress version ** 6.9 or higher **
 *  Tested up to **7.1**
 *  PHP version ** 7.4 or higher **
 *  Languages
 * [Danish](https://da.wordpress.org/plugins/gtm-kit/), [English (US)](https://wordpress.org/plugins/gtm-kit/),
   [Spanish (Chile)](https://cl.wordpress.org/plugins/gtm-kit/), [Spanish (Spain)](https://es.wordpress.org/plugins/gtm-kit/),
   and [Turkish](https://tr.wordpress.org/plugins/gtm-kit/).
 *  [Translate into your language](https://translate.wordpress.org/projects/wp-plugins/gtm-kit)
 * Tags
 * [analytics](https://az.wordpress.org/plugins/tags/analytics/)[ga4](https://az.wordpress.org/plugins/tags/ga4/)
   [google tag manager](https://az.wordpress.org/plugins/tags/google-tag-manager/)
   [gtm](https://az.wordpress.org/plugins/tags/gtm/)[woocommerce](https://az.wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://az.wordpress.org/plugins/gtm-kit/advanced/)

## Reytinqlər

 4.8 out of 5 stars.

 *  [  19 5-star reviews     ](https://wordpress.org/support/plugin/gtm-kit/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/gtm-kit/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/gtm-kit/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/gtm-kit/reviews/?filter=2)
 *  [  1 1-star review     ](https://wordpress.org/support/plugin/gtm-kit/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/gtm-kit/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/gtm-kit/reviews/)

## Contributors

 *   [ TLA Media ](https://profiles.wordpress.org/tlamedia/)
 *   [ Torben Lundsgaard ](https://profiles.wordpress.org/torbenlundsgaard/)
 *   [ GTM Kit ](https://profiles.wordpress.org/gtmkit/)

## Dəstək

Issues resolved in last two months:

     1 out of 1

 [Dəstək forumuna bax](https://wordpress.org/support/plugin/gtm-kit/)

## Donate

Would you like to support the advancement of this plugin?

 [ Donate to this plugin ](https://github.com/tlamedia/gtm-kit)