WooCommerce Google Analytics Integration

Description

This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It also supports Global Site Tag, Universal Analytics, eCommerce, and enhanced eCommerce event tracking.

Starting from WooCommerce 2.1, this integration is no packaged with WooCommerce and is only available by using this plugin.

Contributions are welcome via the GitHub repository.

Screenshots

  • Google Analytics Integration Settings.

Installation

  1. Download the plugin file to your computer and unzip it
  2. Using an FTP program, or your hosting control panel, upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory.
  3. Activate the plugin from the Plugins menu within the WordPress admin.
  4. Don’t forget to enable e-commerce tracking in your Google Analytics account: https://support.google.com/analytics/answer/1009612?hl=en

Or use the automatic installation wizard through your admin panel, just search for this plugin’s name.

FAQ

Where can I find the setting for this plugin?

This plugin will add the settings to the Integration tab, found in the WooCommerce → Settings menu.

I don’t see the code on my site. Where is it?

We purposefully don’t track admin visits to the site. Log out of the site (or open a Google Chrome Incognito window) and check if the code is there for non-admins.

Also please make sure to enter your Google Analytics ID under WooCommerce → Settings → Integrations.

My code is there. Why is it still not tracking sales?

Duplicate Google Analytics code causes a conflict in tracking. Remove any other Google Analytics plugins or code from your site to avoid duplication and conflicts in tracking.

My settings are not saving!

Do you have SUHOSIN installed/active on your server? If so, the default index length is 64 and some settings on this plugin requires longer lengths. Try setting your SUHOSIN configuration’s “max_array_index_length” to “100” and test again.

My national data privacy laws require that I offer an opt-out for users, how can I do this?

Include the following html code snippet within the page where you want to have the opt-out, e.g. the your Imprint our Data Privacy page:

You can prevent Google Analytics from tracking you by clicking the following link. An opt-out cookie will be set, which will prevent you being tracked when visiting this website in the future:
<a href="javascript:gaOptout()">Deactivate Google Analytics</a>.

view raw
message.txt
hosted with ❤ by GitHub

Exact wording depends on the national data privacy laws and should be adjusted.

Reviews

19 Yanvar 2021
It picks up UTM tags from Google Ads and put the UTM on the URLs for the Google Ad landing pages on the website. This can result in that Google reject the ads and it messes up your statistic, search index etc.
23 Dekabr 2020
Easy to use and works as expected.
22 Oktyabr 2020
Doesn't work properly. The tracking of sells works 1/2 time. And I suspect it to give wrong data about everything in fact. I will run for google tag manager and manual work to set this up.
14 Oktyabr 2020
It breaks the layout on Elementor pages. I didn't get a chance to test if it actually tracked visitors correctly.
09 İyun 2020
My plugin has been working fine for about a week then, three days ago, it stopped working. No conversions have been tracked since, and the “Settings” page for the plugin is not accessible, it returns a 404 error.
Read all 84 reviews

Contributors & Developers

“WooCommerce Google Analytics Integration” is open source software. The following people have contributed to this plugin.

Contributors

“WooCommerce Google Analytics Integration” has been translated into 8 locales. Thank you to the translators for their contributions.

Translate “WooCommerce Google Analytics Integration” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

1.5.0 – 2020-12-17

  • Add – Option to use Global Site Tag and the gtag.js library (for Universal Analytics or Google Analytics 4).
  • Add – Several new values added to the Tracker data.
  • Add – Developer ID for gtag.js and analytics.js.
  • Tweak – Bump minimum-supported WooCommerce version to 3.2.
  • Tweak – Remove deprecated jQuery .click().
  • Fix – Settings link in plugins table row points directly to plugin settings.
  • Fix – Issue with multiple consecutive “Remove from Cart” events sent from the mini cart.

1.4.25 – 2020-11-25

  • Tweak – WC 4.7 compatibility.
  • Tweak – WordPress 5.6 compatibility.

1.4.24 – 2020-10-12

  • Tweak – WC 4.5 compatibility.

1.4.23 – 2020-08-19

  • Fix – Prevent transaction from being tracked a second time when page is reloaded locally or from cache.
  • Tweak – WordPress 5.5 compatibility.

1.4.22 – 2020-06-05

  • Tweak – WC 4.2 compatibility.

1.4.21 – 2020-05-04

  • Tweak – WC 4.1 compatibility.

1.4.20 – 2020-03-29

  • Fix – Change wc_goole_analytics_send_pageview fiter name to wc_google_analytics_send_pageview.